…you haven’t said nearly enough.
From the Associated Press’ Jim Salter :
A beer claiming to be the original “Budweiser” will soon be sold in the shadow of Anheuser-Busch Cos. Inc., maker of the better-known beer of the same name.
Czech brewer Budejovicky Mestansky Pivovar (BMP) isn’t interested in picking a trademark fight, at least not in the U.S., where it’s calling its beer B.B. Burgerbrau — burgerbrau translated means “Beer of the City’s Residents.” In Europe, the same brew is sold as “Budweiser Bier.”
“I don’t want to stick my hand in that fire,” said Rob Neuner, president of Classic Beverages LLC of Darien, Conn., the U.S. importer of B.B. Burgerbrau. “Budweiser is a trademark of Anheuser-Busch. We don’t want to market the beer as Budweiser per se, but we don’t see any problem saying the beer is from the town of Budweis.”
Labels use the Czech term “Budejovicke Pivo,” which translated means “Budweiser Bier,” and the brew will offer point-of-sale references to “Czech Budweis City” as the site where the beer is made.
B.B. Burgerbrau was introduced in a handful of U.S. markets this spring. It will arrive in St. Louis — along with Kansas City and some other Missouri markets — within two weeks, Neuner said.
He said B.B. Burgerbrau uses the same recipe of the original beer that dates back two centuries and offers a taste that “bridges the gap” between domestic U.S. beers and more full-bodied imports. “It’s very soft, very drinkable, it doesn’t fill you up,” Neuner said.”
Much like Flubber. Or human blood.