Former Colts/Ravens DT Tony Siragusa appeared on Sirius/XM’s Howard Stern show last autumn and discussed a passage from his recently published autobiography in which he contends with a bout of in-game incontinence. Perhaps with Sirgausa’s Walker Prize-winner in mind, the makers of Depends brand adult diapers have sought his pitchman skills for an advertisement Business Insider’s Laura Stampler calls, “heavy on the machismo”.

The state of Siragusa’s bladder control is currently unknown given that he never refers to suffering from the problem in the Ogilvy-created ad. He merely acts as a leakage coach. This is a different tactic from Kimberly-Clark Corp.’s strategy for a Poise ad campaign three years ago in which Whoopi Goldberg admitted to suffering from a little “spritz” every now and then. K-C Corp owns Depend and Poise.

Other underwear protector celebrity spokespeople include Lisa Rinna, from “Days of our Lives,” and Kirstie Alley, who played the Poise Light Bladder Leakage Fairy.

“Men entering the category are pretty confused,” Depend brand director Liz Metz told Ad Age, continuing that Siragusa was chosen because of “the masculinity and normalcy of the condition and making men know they’re not alone in this journey.”