Thanks to Maura Johnston for forwarding the following press release.

Wise Foods Inc., a leading regional producer of salty snacks, and the New York Mets announced today that Wise has been named Official Potato Chip and Cheez Doodle Sponsor for the New York Mets. Wise has also been named Starting Lineup Sponsor, and will be sponsoring Mets infielder Jose Reyes as the team’s “Wise Player”.

Because swinging at pitches 3 feet off the plate requires just as much wisdom as consuming Wise products.