Portugal withstood a pair of Nicklas Bendtner goals in Wednesday’s 3-2 defeat of Denmark, a contest that could result in the Danish striker being penalized for displaying a sponsor’s logo on his MAN PANTS. From the BBC :
Uefa is investigating the matter, while the Danish Football Association could also take action because it had an exclusive deal with another company.
Sponsors pay millions to be associated with the European Championship and governing body Uefa has strict rules preventing ambush marketing.
The company which Arsenal striker Bendtner was advertising on the waistband of his underwear said no money had exchanged hands and the underpants have been sent to several other unnamed players.