(above : an example of the sort of TV commercials you’ll see Jimmer Fredette doing in the very near future)

The former Arco Arena will henceforth (well, starting in November) be known as SLEEP TRAIN MATTRESS ARENA, according to the following press release from the Sacramento Kings.  Whether the Kings ultimately skip town or end up with a new building (against all odds), Sleep Train is most certainly a lame duck naming rights holder, making it very unlikely “The Big Sleep” will ever fully catch on as a nickname for the venue.

“On behalf of the entire Sacramento Kings organization, we are thrilled to partner with Sleep Train,” said Kings President of Business Operations Matina Kolokotronis. “We’re particularly excited to align with a locally owned company built on 27 years of customer satisfaction, a stellar reputation among consumers and business leaders, and an unwavering commitment to community involvement.”

Employee-owned, Sleep Train is the number one mattress retailer on the West Coast, known for offering superior service and the best selection of brand name mattresses at unbeatable prices. Founded in Sacramento by Northern California native Dale Carlsen, Sleep Train is routinely ranked as the top mattress retailer on the West Coast.

“We are pleased to partner with the Sacramento Kings,” said Carlsen, founder and CEO of Sleep Train. “Our team of employee-owners is committed to playing a vital role in the communities we serve. This sponsorship aligns with our interest in keeping a vibrant atmosphere of music, sports and entertainment in our region, and allows us to broaden the reach of our Foster Kids program through greater awareness and donation events.”