Guarding your friends-lists on social networking sites like highly coveted cultural capital will never be the same. From the BBC’s Jeremy Scott-Joynt :
Buying Intermix – and thus Myspace – seems to match the requirements Mr Murdoch laid down in his 13 April speech.
The central message was that the days of newspapers editing content into a one-size-fits-all package to be consumed without question by the reader were numbered.
Young people “don’t want to rely on a God-like figure from above to tell them what’s important,” Mr Murdoch said.
“And to carry the religion analogy a bit further, they certainly don’t want news presented as gospel.
“Instead, they want their news on demand, when it works for them. They want control over their media, instead of being controlled by it. They want to question, to probe, to offer a different angle.”
Myspace, News Corp says, could drive traffic to Fox Interactive Media.
And most importantly, Myspace has detailed logs of its users’ preferences, online behaviour and personal information.
That could help the company tailor what it does to the ever-more-discerning market which Mr Murdoch believes he has identified.