The Fiver’s Paul Doyle describes the above atrocity as an instance of “Liverpool innocently using its position as a much-admired sporting institution to help flog junk food to kids, while Dunkin’ Donuts unwittingly went and polluted the memory of the victims of the Hillsborough tragedy.” And as you might expect, apologies followed.
Fortunately, Dunkin’ Donuts didn’t get where they are today – which is just about everywhere – by not having someone on hand with a bucket and mop to wipe up any unpleasantness before someone slips in it and does more costly damage. “We apologise for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC crest,” simpered Dunkin’ Donuts after deleting its tweet featuring an altered version of the Liverpool crest in which the Hillsborough eternal flames had been replaced by what appeared to be milkshakes, just like the ones Jordan Henderson and Raheem Sterling don’t drink on a regular basis. The crest also wrote over ‘You’ll Never Walk Alone’ with the similarly inspiring ‘America runs on Dunkin’’, though evidently there was not enough room to complete the new legend with ‘’but not very far before breaking down and wheezing like a pimply slob”.
In a statement to the Liverpool Echo, the company confirmed that it had deemed the campaign not fit enough to continue. “As a proud partner of LFC, we did not intend any offence, particularly to the club’s supporters,” read the statement. “We have removed the tweet and halted the campaign immediately.”