Chinese sneaker manufacture Li-Ning marked their recent endorsement deal with Heat G Dwyane Wade with a contest to design Wade’s signature shoes. Months later, it seems the contest winner, a Danish student named Thor Bjoern, has heard little about a promised trip to Miami, or the status of his handiwork. From Sole Collector’s Brandon Richard :
According to the winning designer, the e-mail confirming his win marked the last time he had any contact with the company. Since then, he’s sent numerous e-mails and messages through Twitter to no avail. In fact, @LiNingUSA hasn’t tweeted anything at all since July.
To further complicate matters, Thor’s design may have already been produced without his knowledge. What appears to be a Li-Ning Wade Instagram fan page posted a similar make-up, adding that it was a first look at the shoe made by Make Your Own WOW’s “American Champion.”