(above : afternoon radio host who will have to send his own harassing text messages for the next 5 working days)

Over the past two years, Boston’s WEEI has engaged in an aggressive embrace of vehicles beyond mere-sports yack , with the radio ratings juggernaut spending freely to position itself as an online sports portal ala ESPN.com. Perhaps that competitive stance went a little too far, writes the Boston Herald’s Jessica Haslem, as Glenn Ordway producer Andy Massaua has been hit with a one-week suspension for text-pesting WEEI’s rivals at WBZ.

œAndy (has to) think about, and reflect, on his irresponsible and sophomoric actions that will not be tolerated by this station, said WEEI-AM (850) program honcho Jason Wolfe.

Damon Amendolara, also known as D.A., the nighttime host on WBZ-FM, said he couldn™t even read about 80 percent of the WEEI producer™s texts on the air during his show Thursday.

The texts, he said, were aimed at several Sports Hub employees, including Amendolara and Chuck Perks, who does sports updates and used to work at WEEI.

Amendolara read some of the texts on-air, including one thinly veiled homophobic insult, œD.A., isn™t Chuck Perks™ strength spinning records . . . in P-town?

Amendolara, who never identified Massaua by name, said the texter™s number was the first the station ever œred-flagged as a problem. The station called the phone number and got the ™EEI producer™s voice mail, he said.