As you’ve probably read elsewhere, a number of major bricks & mortar / online merchants have announced plans to discontinue carrying Confederate flags and/or confederate-themed items in the wake of the mass killings in Charleston, SC last week. Slightly less than impressed with corporate America’s demonstration of conscience, The Nation’s Dave Zirin asks, “If the Confederate flag is too toxic to sell, then how can Amazon and Walmart continue to peddle the merchandise of a Washington football team that bears the name of a racial slur?”

I contacted Jackie Keeler, a Navajo/Yankton Dakota Sioux writer living in Portland and a founder of Eradicating Offensive Native Mascotry. Her words should be read and reread:

“When I hear an spokesperson for eBay calling the Confederate flag ‘a symbol of divisiveness and racism’ after announcing that they are banning the sale of it from their site, I wonder why I can still search eBay and find over 100,000 Redskins items for sale. Studies and the APA [American Psychiatric Association] have repeatedly warned of the harm being pigeonholed and stereotyped does to Native youths’ self-esteem—and Native youth have the highest rates of suicide in the country, three and a half times that of their peers, but it happens where the rest of America does not look. Native men have the highest rates of police brutality and Native women the highest rates of murder and rape. These deaths are invisible to an America that does not weep for our dead. They cheer for the stereotype and paint themselves up in grotesque caricatures of us, but do they think about what cost we bear for that bit of fun? Is it worth it? I look forward to the day eBay and others like Walmart refuse to make a buck off of a bit of our soul.”

Dan Snyder is the least popular owner in sports, seen as an interfering bully who has stood over two decades of futility of a once-proud franchise. He is also an awkward, sweaty, twitchy hot mess when out in public. But because of his sneering defense of the name, Snyder finally has a following. They chant “Keep the Name” in bars while Snyder grins and pumps his fist. He has taken this objectively racist name—a dictionary-defined slur—and turned it into the football version of the Confederate flag. But none of that matters to him, because finally, Dan Snyder has fans of his own. Hope he enjoys it in the present. Like those who have wrapped themselves in the Confederate flag, he will find that the future will not be so kind,