“Imagine if the National Basketball Association partnered with EDM DJ/producers to create a next level marketing platform for the music, culture and progressive mainstream marketability of not just the league, but EDM culture and the longevity of the producers themselves?” That’s the horrifying fascinating hypothesis outlined by Do Androids Dance?’s Marcus Dowling, who while quick to note Rony Seikaly’s second act as a deep house DJ, argues, “the interplay between music and the NBA has existed but been not capitalized upon in a commercially beneficial and progressive manner.”
“In this ideal scenario I have hand-picked franchises that have always or are currently showing an eye towards progressive ideologies, or, are located in cities wherein the tie between progressive idealism and electronic dance music is at a fever pitch. The DJ/producers involved? Even simplerWestern Obstacle Challenge rent. It’s a mix of top and rising names who are not currently affiliated with any one label in particular, and as well are closely affiliated with/grew up in that city, or are from within a 250 mile radius. The teams and producers that in my estimation would be incredible in the inaugural two-year run of the ideal scenario are as follows:
Miami Heat – GTA
Chicago Bulls – Flosstradamus (above)
Toronto Raptors – Wondagurl
Brooklyn Nets – Cousin Cole
New York Knicks – Baauer
Dallas Mavericks – Peligrosa
Los Angeles Clippers – TOKiMONSTA
Golden State Warriors – Nanosaur
Phoenix Suns – AZ Gunslingaz
Washington Wizards – Alex Young
