Apparently, WEEI selling the naming rights to their Red Sox broadcasts wasn’t nearly enough. The Boston Herald’s Scott Van Voorhis claims the club is eager to get in on the action, too.

For sale: The 2007 Boston Red Sox season.

Just be ready to ante up several million.

Selling the naming rights to a season may be one of the next money-raising gambits by financier John Henry™s business savvy ownership group, the team™sspokesman, Charles Steinberg, confirmed.

That and selling the right to plaster corporate names and logos on homestands and series, too. The Sox marketing whizzes have already taken some batting practice here, selling two series sponsorships in the season™s waning days, including one to the state Lottery.

œIt is a growth area, Steinberg said. œIt™s a good way to augment your revenue, without affecting ticket prices or threatening the ambience (of Fenway).

So the 2007 Red Sox, presented by Mohegan Sun?

As tipped by David Scott some 4 months ago, Red Sox mouthpiece Jerry Trupiano is not expected to return to the club’s radio booth, according to the Globe’s Susan Bickelhaupt.

St. Louis can increase their NL Central lead over Houston to 1 1/2 games if they’re able to hang on to a 8-3 lead over Milwaukee tonight. With Braden Looper in uniform, there’s no sure thing, of course. Houston’s 9 game winning streak came to a halt with a 4-1 loss to Atlanta, a game that might’ve been Roger Clemens’ final big league appearance (as we were reminded about 3 dozen times). Until his next one.