From Tuesday’s Daily Record :

Old Firm sponsor Carling has agreed with Celtic and Rangers to remove its name from replica shirts designed for youngsters from next season.

The move comes two years ahead of an agreed ban by the drinks industry on branding on child-size replica shirts.

Carling, brewed by Coors, has sponsored the rival teams since 2003.

Until now children’s shirts have been available without branding but these will now become standard.

Coors Brewers chief executive Mark Hunter said “Coors and the Old Firm clubs have a long track record in working together to champion responsible drinking.

“This means ensuring that sponsorship is not improperly targeted at people under legal drinking age and using the combination of one of the UK’s leading brands and football to promote responsible consumption by adults.”

The Guardian’s Barry Glendenning and Barney Ronay helpfully reply, “not that it’ll make much difference considering most children in the world’s most obese country are squeezing into adult-sized booze-sponsored tops before they can walk.”