From the Cleveland Plain Dealer’s Roger Brown :
Don’t be surprised if Indians management keeps quietly phasing out the team’s offensive Chief Wahoo logo simply by gradually reducing its stock of Wahoo items in club shops and Jacobs Field concession stands. The Indians clearly aren’t hurting from phasing out Wahoo: In 2004, they recorded $2.165 million in merchandise sales at Jacobs Field, up from $1.81 million in 2003. The 2005 merchandise concession sales should be even higher when they’re eventually revealed.
Brown neglects to mention that plans for Cleveland to introduce a new mascot based on a popular local icon (above) still require approval from MLB’s marketing department.