If I’m to understand an item from Treehugger correctly (link swiped from BoingBoing), Japanese businessmen are ashamed to be seen eating sweets in public. Hence, the creation of snack cakes designed to look like burgers and fries.
Little Debbie, unavailable for comment.
Surely an American business could strike it rich figuring out a way to disguise burgers and fries as something more socially acceptable to be seen eating in public, like say, hydrocodone.