The above clipping is from the Rockford Register-Republic, circa April 1964, and was republished earlier today by SABR’s Chuck Hildenbrant (link culled from Baseball Think Factory), who adds this was not the only suggestion the American Broadcasting Company had up their sleeve :

Undaunted, ABC did not stop there with the out-of-the-box ideas. They believed other sports could benefit from dramatic changes, too, such as professional golfers competing with each other on a season-long points system administered by the PGA; the USOC holding regional Olympic competitions to better prepare the nation for the actual quadrennial event; and college football doing away with the bowl system and replacing it with a March Madness-style playoff instead. As you can see, not all their ideas were total clunkers.