Since Time doesn’t have an annual award called “Gratuitous Prize For Ric Flair To Win” or “Trophy For Howard Stern-backed Candidate”, their annual “Person Of The Year” honor is usually the source of considerable low comedy, no more so than in the case of Heat G LeBron James, who doesn’t quite get the bogus nature of the whole thing. At least not the way the Palm Beach Post’s Ethan J. Skolnick explains it.

Barack Obama. Sarah Palin. Steve Jobs.

And LeBron James?

œWhat list is that? James asked Monday.

The Time magazine œPerson of the Year list.

œI hadn™t heard that, said James, who was on the magazine™s cover in August 2008. œThat™s pretty cool. Brings a smile to my face.

James is one of 25 candidates that readers can rate on the Time website.

œI™m in a position in my life where I™m very happy, you know, and I™m going to continue to get better every day, James said. œBut Person of the Who, what is it?

Person of the Year.

œNah, nah, that™s too much, James said, laughing.

Especially with the Chilean Miners on it.

œThat™s crazy, what those guys did, the courage and what they stand for, I shouldn™t be nowhere near that list, James said.

Actually, he™s near the bottom. As of mid-day Thursday, the prime minister of Turkey, Recep Tayyip Erdogan, had the highest rating. Lady Gaga was second.