From Portfolio.com’s Jeff Bercovici (thanks to Tim for the link)
As of yesterday, “The Gawker Guide to Conquering All Media” had sold a scant 242 copies since it went on sale Oct. 2, according to Nielsen BookScan.
Of course, the tracking service only accounts for about 75 percent of book sales, by its own admission, so you can add another 81 units to that total. Still, it’s probably somewhat fewer copies than Simon & Schuster’s Atria division was hoping to sell when it acquired the total in what I’m told was a $250,000 deal. Especially when you consider all the the book got on Gawker.com, to what was presumably its target audience.
Having not read the book, I can’t vouch for whether or not it was worth a $250,000 advance. But from the outside, it does seem as though it would’ve been smart for Nick Denton’s Gawker Media to have maintained some sort of Vince MacMahon-esque exclusive personal services contract with each of the firm’s bloggers. The forthcoming, “Are You There God, It’s Me, Will Leitch” will certainly sell more than 323 copies in a month, though that tome’s author is certainly more of a brand name than anyone associated with Gawker if not Gawker itself.
Of course, there’s always the possibility that much the way Gawker’s traffic pales in comparison to the more sensational gossip sites, Deadspin could eventually find itself rendered a commercial non-entity by something more TMZ-ish. Keep in mind a) we’ve never seen Ben Maller and Perez Hilton in the same room before and b) “SPORTS BY BROOKS : The Movie” has a certain ring to it.