CSTB readers are no strangers to the exceptional advertising work done by Atlanta’s Newmerica, however, their latest spot, shown above, hints at what a powerful player this company might be if they’re enlisted by say, one of the major candidates in the 2012 Presidential elections. Seriously, that sound you just heard was the gasoline being poured over Wieden & Kennedy’s cubicles as they prepare to burn the building down for insurance money.