Demonstrating a command of public relations slightly somewhere between that of Dave Hudgens and Dino Costa, Washington Redskins owner Daniel Snyder  (above) responded to Senate Majority Leader Harry Reid’s public plea for the team to change their name by encouraging Washington fans to send tweets to the Senator bearing the hashtag, “#RedskinPride”.  Said tactic backfired spectacularly, with Washington fans and others taking to Twitter en masse to ridicule Snyder. While Reid might be above gloating, his spokesperson certainly isn’t, as the following quotes compiled by DC Sports Bog’s Dan Steinberg demonstrate :

“From our perspective, what we saw was just overwhelming opposition” to the team name, Faiz Shakir, Reid’s digital director, told me. “It’s really made our day.”

Shakir did not know the Redskins were set to launch this campaign; when he saw the team’s tweet, he guessed “that they probably had coordinated something on the front end” and was waiting for Reid’s account to be besieged with protests.

That, though, isn’t what he saw. Shakir said he was “pleasantly surprised” by the reactions, many of which caused laughter in Reid’s offices.

“From my perspective, Twitter and social media in general is a wonderful outlet, because it gives a voice to so many people,” Shakir said. “What we saw was a collective, overwhelming outpouring that was heavily critical of the team. I hope that causes the organization to reflect on why that occurred.”