(Bob, shown at Austin’s Antones this past Thursday night)
Deadspin’s Will Leitch really has a grudge or two against those Applebee’s Guys, which from this perspective, seems a bit like a vendetta. Were the duo any hoakier or more manufactured than Will’s beloved Nirvana? Either way, in a manner similar to how cloying tunes about shrimp were hammered into our skulls through 2006’s NCAA hoops tournament, it would appear as though Bob Mould’s “See A Little Light” is providing the soundtrack to this March’s festivities.
This of course, is hardly Bob’s first (or second) crossover into the cultural zeitgeist. Each time the theme music to “The Daily Show” is played…someone presumes Bob is paid far more money than he actually receives.
(Bob’s new LP/CD, District Line, is out now on Anti)
I envy you. I missed Bob’s NYC show due to a scheduling conflict. I thought he got royalties every time somebody in the WCW spoke on camera.
BTW, TIAA-CREF has been helping people in non-profit situations save money for retirement for a looong time. Much longer than this fake controversy involving Bob Mould, anyway. Only recently has the company tried to position itself as a seller of other financial products to the general public. Maybe bloggers should do a little research….nah, it’s much more fun to bitch about everything without understanding the matter at hand. As far as financial firms, TIAA-CREF is pratctically socialist (“In keeping with our strong nonprofit heritage, we offer low fees, a long-term approach to investing, and a full line of financial products and services provided by consultants who never receive commissions. Instead, they are compensated primarily on how well they serve you, not what they sell you.”)
at the risk of stating the obvious, my linking to the older item about Bob and the TIAA-CREF ad was not intended as an endorsement of the views expressed. I’ve got no prob. w/ the firm nor with Bob licensing his music for said TV commercial (though it should be stressed the new ad is a little different from the previous spot).
Don’t sweat it dude. I had a problem with the tone of the other blogger. You’d think that bloggers would’ve gotten over the idea of musicians licensing songs to commercials by now.