Patriots owner Robert Kraft, addressing Richard Sherman’s accusations that his chummy relationship with NFL commissioner Roger Goodell presents a conflict of interest, dismissed the Seattle CB as “a very smart marketing whiz”. Trouble is, as The Nation’s Dave Zirin sees it, there’s considerable weight to Sherman’s claims.

As GQ’s Gabriel Sherman wrote in a damning long read that dropped this week about Goodell, Kraft is apparently known among NFL execs as “the assistant commissioner.” Even this description is charitable. It’s less the relationship between an assistant and a commissioner as much as it is one between a hand and the bottom aperture of a puppet. Bob Kraft, in addition to being just a “friend of Goodell,” has been the great defender of nGoodell’s stunning $44 million salary. He was Goodell’s first defender during the release of information that showed that the NFL cared very little about domestic violence until tape went public of Ray Rice striking his wife Janay. He also, according to GQ, orchestrated Goodell’s disastrous defense of the NFL’s domestic violence policies, in conjunction with CBS network who was about to start airing its lucrative Thursday night NFL telecasts. Kraft ordered Goodell to speak to CBS and grant an interview to, in Kraft’s insistence “a woman,” who ended up being Norah O’Donnell. Goodell complied.

This relationship with Bob Kraft and the mere appearance of impropriety that marks how Goodell handles every issue that crosses his desk, tells its own story about why he must go. A reckless incompetence now defines everything he touches, whether it is his enforcing of the rules, the health and safety of players, or his dealings with the union. Instead of acting—like his predecessor Paul Tagliabue—as even the mildest of checks on the grasping of the bosses, he is their id unleashed. Instead of listening to players, Goodell is so comically distanced from the reality of his own ineptitude that he has become the sports version of Yertle the Turtle.