(Chelsea F.C. fans, taking advantage of their favorite website’s new social networking features)

Hi there,

As promised below is the approved press release that will be sent out tomorrow. Let me know if you have any questions or any feedback on the site. And of course we would be really excited for you to post something on your blog.


Chelsea Launch U.S. Membership Website to Celebrate American Soccer Fans

November 8, 2007 “ Chelsea Football Club today launched a groundbreaking website for fans in the United States. As part of the club™s ongoing commitment to soccer in the U.S., the innovative new venture represents the first time a European club has created a dedicated membership site for its fans in America.

In celebration of the launch, Chelsea are hosting an online competition for registered fans to win a trip for four to London to see the Blues play at Stamford Bridge. Exclusive competitions for members only will be hosted on the site on an ongoing basis. There is no fee to register as a member.

Chelseafc.com/america offers content designed, delivered and implemented specifically for U.S. soccer fans, including an interactive social networking ˜members map™ allowing supporters to search and communicate with one another. Fans also can upload their own photos and chat online.