“I made a huge, gigantic error, and I would like to use this forum as a chance to set the record straight,” wrote Dave Lozo of Dave Lozo Dot Com yesterday. Did Dave mistakenly order “Beverly Hills Chiuhuahua” on PPV? Download the new Fall Out Boy album thru a file-sharing client? No, if we’re to accept his urgent tone, Mr. Lozo did something far worse.
I scrolled up to “Bookmarks” on ESPN.com and the drop-down menu appeared. However, in my haste to visit another Web site, I mis-clicked, and accidentally clicked on Rick Reilly’s story about why everyone hates Tyler Hansbrough. My browser then loaded the “Life of Reilly” page, and there I was, face-to-face with a Rick Reilly story.
You can imagine my panic. I froze. Like a child molester who hears sirens at a playground. I didn’t know what to do. I Googled, “taking back a page view,” but nothing helped. I called my friend who works as an IT guy, and he said it was too late, that a click can’t be taken back. I even tried to hack into the ESPN mainframe to delete my view, but to be honest, Googling “hacking into the ESPN mainframe” wasn’t helpful, either.
I would like to state for the record that this was an accident. I didn’t mean to do it. If I could take back that page view myself, I would. No one regrets this more than me, but I feel as though this click should not be counted when calculating Reilly’s numbers, which I am sure are presented to interested advertisers and are used by Reilly himself to extract more dollars from ESPN. I wouldn’t be able to live with myself if I knew I added to Reilly’s totals or forced an advertiser to pay an extra penny to strip an ad across the top of his page.