“Every time ESPN becomes its own story, intentionally or not, fans feel the kingdom of sports is in ever greater danger of being usurped by its messenger. To temper that resentment, I recommend that whenever ESPN accidentally steps into the spotlight, it find a way to get out as quickly and deftly as possible. When out of the spotlight, don’t ask for it — at least for a while. Let fans get over their ESPN fatigue.”Le Anne Schreiber, ESPN.com, January 13, 2009

Sensible thoughts, Ms. Schreiber, but I’m not holding my breath.