The above clip comes courtesy of WFMU’s Brian Turner. Ad Freak‘s Davie Kiefaber opined, “it clearly isn’t a racist ad, and it does focus on inclusion,” not without adding, “it just, you know, doesn’t make any sense.” I can’t say it isn’t effective, however. I’m looking for a new bedside table and if I have my druthers, I’d prefer one that’s functional for persons of all races.
There’s some behind the scenes footage at AdFreaks, too, revealing that the two khaki-clad songsmiths are also the marketing geniuses/possible-crypto-douches behind this one (although “Big Head” did ad lib his “pumping furniture into people’s homes” line). I feel a lot of different things at once about this one, but most of me likes it.
Videogum had this video a week or so ago, and they were right on the money when they placed it in the context of insane local furniture store ads like Flea Market Montgomery and Norton Furniture. It just seems that this one was done specifically to get around the internets.
While Ixpanic and Owl-people surely appreciate the belated invitation near the end, I have to ask: what about Inuits, Red House?