Mindful that there’s nothing America’s long-haul truckers enjoy more than listening to the play by play of professional ice hockey, satellite broadcaster XM announced yesterday they’ve signed a 10-year, $100 million deal with the NHL.
Much like their 24/7 MLB Home Plate channel, XM is promising a channel devoted to hockey chit chat. The probable drive time pairing of Rob Dibble and Don Cherry (above) has this subscriber giddy with anticipation.