From :

The Church of Scientology, the religion for which actor Tom Cruise crusades, will attempt to spread its “Ignite Your Potential” message into auto racing through sponsorship of a race car in one of NASCAR’s lowest levels.

Kenton Gray, a 35-year-old Californian, will attempt to make the field for a late model race Saturday night at Irwindale (Calif.) Speedway. His No. 27 Ford Taurus will be sponsored by Bridge Publications, which publishes Scientology founder L. Ron Hubbard’s bestseller “Dianetics.”

The hood of the car will say “Dianetics” on it, along with a volcano to mimic the book cover.

In an unrelated (I think) story, Cheech Marin has been named Grand Marshall of the Dodge/Save Mart 350 NASCAR NEXTEL Cup Series weekend at Infineon Raceway, June 23-25 (noted by Cranial I can only assume the folks at NASCAR appreciate some of Marin’s more challenging roles as much as I do.