CNBC’s Darren Rovell reports that internet dating site AshleyMadison.com — a firm that specializes in pairing married persons looking for “discrete affairs” — has been denied the opportunity to purchase a full page ad in the Super Bowl 43 program.

Noel Biderman, CEO of AshleyMadison.com, told CNBC that his ad was rejected and was specifically told that the company wouldn’t be allowed to advertise in any NFL game program until the end of time.

NFL spokesman Brian McCarthy said that no one in the league office actually ever saw the ad. “After realizing what the site was, the sales rep called back and told the company there was a mistake and that his company could not sell an ad to the site.”

Biderman thinks his inability to advertise is hypocritical.

“I find the rejection to be ridiculous given that a huge percentage of the NFL’s marketing content is for products like alcohol, which they sell in their stadiums, promote on their air and clearly have in the magazine,” Biderman said. “That’s a product that literally kills tens of thousands of people each year. So if the NFL is worried about legislating behavior and regulating what their audience should be exposed to then it should start with a ban on all alcohol advertising and products being sold, not AshleyMadison.com.”

AshleyMadison.com, a Canadian company, has been in existence for seven years, but has only been advertising in the U.S. for about a year and half.

“We don’t intend to let this pass,” Biderman said. “This is our core audience and we will find a way to let them know about the existence of this service.”

Seems as though they’re doing pretty well getting the word out, though just to be sure, perhaps purchasing ad space in the NHL and NBA All-Star Game Programs might be useful. If either league rejects the advertisement, AshleyMadison.com will garner even more publicity. In the event the content is considered too salacious, I’ve already got alternate ad copy in mind : “Kind Of Like An Expensive Version Of Craigslist”

I don’t mean to mock the hardworking persons at AshleyMadison — I’m sure the Canadian firm has a solid business plan, certainly better than anything I could come up with. Here in the United States, however, most married women already know where to go if they’re looking for a discreet affair. Luckily for AshleyMadison, the Hooded Casanova cannot possibly accommodate all of them.