Newsday’s Jim Baumback reports the New York Yankees are looking to sign the free agent reliever/celebrity blogger Kyle Farnsworth.

The Yankees, in desperate need of relievers to set up for Mariano Rivera, recently focused their search on righthanders Farnsworth and Tom Gordon and lefthanders Mike Myers and Joey Eischen after striking out with B.J. Ryan, Scott Eyre and Bobby Howry.

With the Yankees still reluctant to give Gordon the three-year offer he has been seeking, they became more serious in their talks with Kyle Farnsworth’s agent, Barry Meister, and are now being viewed as a favorite to land the hard-throwing righthander.

The Yankees have proposed a three-year deal worth in the neighborhood of $15 million, according to a person familiar with the negotiations.